Empowering female led businesses looking to grow internationally.

Approximately one-third of the world's small and medium-sized enterprises (SMEs) are women-owned. However, only about 15% of these women-owned SMEs engage in exporting activities.

The Female Collective is an initiative dedicated to empowering female entrepreneurs and SME’s in the food, beverage, health, and wellbeing industries to expand their businesses domestically and internationally. By offering an, "all-in-one marketplace" approach.

Why a platform like this is great for female led businesses.

Joining The Female Collective is a transformative opportunity for female-led businesses. With The Global Collective in your corner, you gain access to a supportive network that understands the challenges and barriers associated with expanding into new markets. Being part of a female-founded company means benefitting from shared experiences and insights tailored to help navigate the complexities of international trade, and expansion. The focus on empowering female exporters globally fosters an environment where collaboration leads to growth and innovation.

As someone who transitioned from a 20-year career in advertising(where female representation was less than a third), to launching an export business, I have experienced firsthand the importance of having a strong support system.

The Female Collective provides resources and tools that can help female entrepreneurs speak up, advocate for their needs, and connect with like-minded partners. This community is crucial for fostering confidence and resilience, enabling women to thrive in the export market and beyond.

Sandy Rudd
Founder - The Global Collective
emali: sandy@theglobalcollective.co

  • We champion businesses by representing and promoting their product and brand as a collective. Pooling resources, funds and offerings together to maximise market expansion efforts, and initiatives.
    We are your all in one export partner, offering the end to end export and marketing solution. Connecting you with the partners you need to expand Internationally. Whilst adding value through marketing initiatives and go to market strategies to get you noticed. 

  • We connect you with the right partners. Enhancing your visibility with options like:

    Products and Services:
    Export and Marketing Solutions:
    Business Support Programs:
    Market Expansion Solutions
    Market Analysis
    Marketing and Sales Strategy.

  • Gain access to the most exciting and premium products produced by females available in the market. We give you visibility to our brands by:

    • Promoting your business on the platform.
    • Creating a new business avenue to potentially increase roi.
    • Facilitating one to one meetings.

  • The perfect marketplace for buyers to procure the best of the best brands and products within the premium food, beverage, health and beauty space.

    Products The Global Collective team have carefully curated with the following features:

    • Quality product.
    • Compelling brand stories.
    • Provenance and brand tourism.
    • Great packaging.
    • Sustainability at heart.
    • Great brand presence.
    • Product marketing collateral.

Our Vision

To create a thriving ecosystem where female led businesses and SME’s across rural, regional and country regions have the resources and support to achieve global success through export.

Our Mission

To empower regional, rural and country SME’s to expand globally, by offering comprehensive export and marketing solutions. Our core model focuses on a concierge, "all-in-one marketplace" approach, collectively representing and promoting brands.

Our Values

Support. Integrity. Innovation. Adaptability. Excellence. Passionate. Sustainability. Evolving. Simplicity. Loyalty. Energy. Inquisitiveness. Solidarity. Respect. Drive. Inclusiveness.

Championing female producers,

entrepreneurs, and business owners.

Collaborating with like minded business owners from different industries is an important part of our ecosystem, strengthening our offering and connectivity.

  • Angelique Teo embodies the modern female business owner, merging her passions for media, wellness, and sustainability into a strong brand.

    A vocal advocate for women in business, Angelique inspires others to pursue their dreams. As a WWF ambassador, she highlights her dedication to environmental causes. As a writer, content creator, and speaker, she empowers entrepreneurs and fosters discussions on women's empowerment.

  • As a beloved radio host on Kiss92 FM in Singapore, Angel promotes inclusiveness and a passion for life. Beyond broadcasting, she co-founded MAD Foods, promoting plant-based products for healthier living. Her commitment to sustainability reflects her values and drives her business.

    Her journey showcases hard work and determination while remaining approachable. By supporting others, sharing knowledge, and promoting collaboration, Angelique leaves a lasting impact and inspires future generations.

  • SJ Pienaar is a remarkable female business owner and the talented cheese maker behind Second Mouse Cheese Co, based in Orange, NSW, Australia. Her passion for artisanal cheese production not only highlights her craftsmanship but also represents the spirit of female entrepreneurship in the food industry.

  • Over the past several months, we have collaborated with SJ and her team to prepare them for international markets, ensuring their unique products can reach a broader audience. This journey showcases the efforts being made to elevate female business leaders in the competitive landscape of global trade.

    As SJ Pienaar leads her business into this new frontier, she embodies the potential of female entrepreneurs in the export sector. Her dedication to quality and innovation in cheese making resonates with consumers worldwide, making Second Mouse Cheese Co a brand to watch. By supporting her export endeavours, we aim to shine a light on the importance of women in business and encourage others to explore their global opportunities. Together, we are paving the way for sustainable growth and greater recognition of female-led brands in international markets.

    Recognising the challenges that many small to medium-sized enterprises face, we have provided Second Mouse Cheese Co with the necessary tools and support for export growth. By focusing on her specific needs and budget, we ensure that her brand is not just prepared but positioned for success in the global marketplace.

  • Holly Klintworth exemplifies exceptional leadership as the Head Distiller and Managing Director of Bass and Flinders, an esteemed family-owned distillery in Australia. Over the past decade she has successfully navigated the complexities of the spirits industry. Her commitment to craft spirits and dedication to quality have not only solidified the distillery's reputation but also fostered a thriving environment for innovation and creativity in Australian distillation.

  • As one of the few second-generation distillers in Australia, Holly brings a unique perspective that honours the family legacy while injecting new life into the brand. Holly's deep understanding of the craft and her unwavering passion have inspired her team and garnered respect from peers within the industry. This impressive blend of heritage and innovation sets her apart as a leader in her field.

    Additionally, Holly's role as President of the Australian Distillers Association highlights her commitment to the broader industry. She actively champions the interests of distillers across the nation and contributes to the evolution of industry standards and practices. Holly not only uplifts her own business but also elevates the entire field of Australian distillation, paving the way for future generations of craft distillers. Her influence and advocacy have significant implications for the growth and recognition of artisanal spirits, further underscoring her role as an exceptional leader in the industry.

  • Camille Corlette has carved a niche for herself in the luxury branding and design industry, recognised for her innovative approach and acute understanding of hospitality dynamics.

  • For nearly half a century, Corlette Design has been at the forefront of global luxury branding and design, crafting extraordinary hospitality experiences that leave a lasting impression. From iconic brand identities to bespoke wayfinding systems and immersive guest experiences, Corlette transforms spaces into unforgettable destinations across Europe, the Middle East, Asia, and Australia.

    Her work has earned recognition within the industry, establishing her as a sought-after consultant for premium hotel developments.

    Moreover, Camille is committed to sustainability and often incorporates eco-friendly practices into her designs, promoting responsible tourism while enhancing the overall guest experience. Her continuous pursuit of innovation and her dedication to creating engaging, user-centric environments solidify her reputation as a leader in the luxury hotel design landscape.

The value of engaging with
The Female Collective.

Our goal is to help female business owners overcome challenges of entering new markets by offering a complete export solution with support, training, and guidance throughout the entire process. We provide coaching, marketing training, trade initiatives, market research, and brand strategy. By providing these essential tools, we support businesses in expanding both domestically and internationally.

The Global Collective team consists of export experts, marketers, and strategists dedicated to helping brands succeed in new markets. We supply everything needed, including export strategies, documentation, and marketing support, along with guidance on who to engage at each step of the export journey.

  • A comprehensive, "all-in-one" approach to export

  • A focus on collective action and resource sharing.

  • A staged strategic model for market entry and growth.

  • Empowering & promoting women.

  • Creative Brand & Product Strategy.

  • Export Initiatives.

  • Marketing.

  • e-Commerce Activation.

  • Global connectivity.

  • Mentoring and Business Support.

Our Offering

Our Services

    • One-on-one brand and product strategy

    • Export advisory services

    • Market research and development

    • In-market business network support

    • Marketing training and support

    • Procurement readiness, supply chain, and logistics

    • Route-to-market strategy and value-add services

    • Brand immersive activations

    • Consumer-centric buying strategies

    • Direct-to-buyer route to markets

    • E-commerce activation

    • Global connectivity via TGC

    • In market digital and social media campaigns

    • Coaching and mentoring

    • Small business training/workshops

    • Advisory services (business planning, finance, operations, marketing, etc.)

    • Business network development

    • Support in accessing finance and investment

    • Concierge "all in one marketplace" Model: Position TGC as the central hub for female-led brands seeking market expansion.

    • Collective Representation: Champion brands by representing and promoting them together.

    • Brand Immersion: Create events and activations to boost brand awareness and product sales.

    • Direct-to-Buyer: Facilitate direct connections between brands and buyers.

    • Digital Marketing: Utilize social media, e-commerce, and other digital channels to reach target markets.

    • Strategic Partnerships: Collaborate with government organizations and other relevant partners for trade initiatives.

    • Target Market: Female-led businesses in food, beverage, health, and wellbeing, with a focus on rural/regional areas.

    • Market Need: Many female entrepreneurs have export-ready products but lack the resources, time, knowledge, and support to enter new markets.

    • Competitive Advantage: TGC offers an end-to-end, collective approach, combining resources, budgets, and expertise to maximize reach and ROI for its members. This includes economies of scale for things like freight and marketing.

    • 5-Stage Strategy Overview:

      • Horizon 1: Market entry strategy

      • Horizon 2: Go-to-market implementation

      • Horizon 3: Media and digital strategy

      • Horizon 4: Brand tourism and experience

      • Horizon 5: Ongoing plan, scalability, and growth

    • Service Delivery: One-on-one coaching, workshops, training, in-market tours, brand immersion events, and trade initiatives.

    • Resource Utilization: Combine budgets, share marketing spend, and leverage collective resources to achieve economies of scale.

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